Case Study: Alistair Whiteley Web Design Ltd

The Project

Alistair Whiteley On Scaling Up
Alistair Whiteley Web Design Ltd, based at Highbridge Enterprise
Centre is a growing web design agency that also provides
graphic design, web hosting, consultancy and e-commerce
solutions.
The progressive company located to Highbridge following a move
away from home-working, and in 2018 recruited its first full time
member of staff, along with a growing portfolio of clients both
covering the local Somerset area and further afield.

The Challenge
Director Alistair had been operating from home and needed
space to expand the business. Looking at the options available,
Highbridge offered a cost effective and affordable opportunity to
make the exciting and significant move away from home working,
providing capacity to grow the company.

The Solution
Alistair Whitely Web Design Ltd became a Highbridge tenant in
July 2017, and in 2018 recruited its first member of full time staff.
Flexible lease terms on offer at the modern office space at
Highbridge gave Alistair the confidence of knowing that he could
adapt depending on the needs and performance of the company,
without being tied to a 2 or 3 year term. It also provided the
space to take on an additional member of the team.
The move to Highbridge has marked a significant progression for
the company. Importantly for Alistair it enables a clear and
physical separation between personal and business life.
Alistair says: “Moving away from the isolation of working at home,
the centre provides an environment of likeminded businesses.
Other business owners to talk with, empathise with and bounce
ideas off. It’s great to be in that position.”
Alistair has attended workshops on site, hosted by Business
Support Advisors – another added benefit of being part of the
business community at Highbridge.

The business benefits of being a part of the Highbridge
Enterprise Centres include the comprehensive facilities on offer
to tenants.
Talking about the facilities on site Alistair commented: “The office
hours allow me to come in at any particular time, there is a
shared meeting room, the car parking is excellent and the
internet is fast; essential in my line of work where I need to rely
on uploading and downloading frequently. The safety of the office
site is also key with expensive equipment to maintain.”

Benefits
- Cost effective, flexible business space to support business growth
- Modern office and facilities with space to expand
- Part of local business community
Results
- Improved work life balance and business environment
- Employment of additional staff
- Vibrant business continuation and business success.

The Results
It’s not just about the company performance, expanding his
business has meant Alistair has upskilled to manage the
employment process. Alistair considers his biggest success story
of 2018 the recruitment of an additional member to the team, and
the impact this has had.
Alistair added: “Recruiting Sam brings a passion and energy to
the team. It has meant work capacity has now increased,
bringing in a steady stream of bigger clients, there is another
person to bounce ideas between, and liaise with the increasing
number of clients. The business is performing well – we are
looking at turnover projections of around 40% turnover increase
for 2018, with a 30-35% net profit increase.”
Proud of the business success Alistair is adamant that his loyal
client base remain valued and receive a quality product and
service which underpins the ethos of the company.

View Alistair Whiteley Web Design Ltd here

Case Study: Alistair Whiteley Web Design Ltd
“Moving away from the isolation of working at home, the centre provides an environment of likeminded businesses. Other business owners to talk with, empathise with and bounce ideas off. It’s great to be in that position.”
—Alistair Whiteley