Case Study: Atlas Valeting – providing stellar customer service and bespoke valeting packages

Launching full time in March 2019, Atlas Valeting is a family owned business, offering a mobile vehicle valeting service covering Torbay, Teignbridge and the surrounding areas. Atlas Valeting has now expanded into its own unit and is focused on providing stellar customer service and bespoke valeting packages.


Equipped with a passion for and knowledge of cars, Adam Agatowski and Caron White, owners of Atlas Valeting, were confident with their business vision. However, they felt professional guidance to build brand awareness and engage with his customer base was needed in order to get Atlas Valeting off the ground.


Adam met with TDA business advisor Kim to discuss how he could implement an effective marketing strategy for his business, with the aim to grow customer engagement. This included developing a social media plan and identifying networking opportunities to strengthen business connections.

Adam said: “From the start, TDA has given excellent advice and guidance on setting up and moving forward with different strategies within the sector and as a business in general. Kim is always just a phone call or email away. She always provides sound and unbiased advice and genuinely has an interest in seeing local businesses succeed.”

Kim Thornton, Business Advisor at TDA said: “Adam and Caron’s attention to detail is exceptional and this is reflected in how the business is growing. They are building their family business with a strong commitment to providing a quality service and I’m confident that with their progression to a unit the businesses will continue to flourish.”


Since its inception in 2019, Atlas Valeting has become an Autobrite Direct LTD stockist, supplying car cleaning products to both trade businesses and the public. Adam now works mobile and from his new unit, offering deeper cleans, paint protection, correction and enhancements, as well as a pick up and drop off service.

TDA have supported Atlas Valeting through the early stages of business start-up through one to one sessions and workshops. This is enabled by the European Regional Development Fund Enterprise Coaching Project, which provides fully funded business support to start-up businesses in Torbay.


To find out more about Atlas Valeting you can visit